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Native Agents
Features
| Bidder Code |
nativeagents |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display, video, native |
Multi Format Support |
will-bid-on-one |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
usstate_all |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
yes |
Supports Deals |
no |
| Floors Module Support |
yes |
First Party Data Support |
no |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
no |
| User IDs |
all |
Privacy Sandbox |
check with bidder |
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Bid Params
| Name |
Scope |
Description |
Example |
Type |
placementId |
optional |
Placement Id |
'0' |
'string' |
endpointId |
optional |
Endpoint Id |
'0' |
'string' |
Note
For the prebid server and prebid.js you only need to use one parameter: either placementId or endpointId
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nativeagents |
hb_bidder_nativeagen |
hb_adid_nativeagents |
hb_size_nativeagents |
hb_source_nativeagen |
hb_format_nativeagen |
hb_cache_host_native |
hb_cache_id_nativeag |
hb_uuid_nativeagents |
hb_cache_path_native |
hb_deal_nativeagents |
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